Quick Hit's game, “QUICKHIT Football”, will be free to play and will generate revenue when users buy add-on features, Bloomberg reports. The US market for purchases within free-to-play online games is worth $836 million, and expected to rise.
Electronic Arts' Madden NFL has sold 85 million units worldwide and generated $3 billion in revenues to date. It is played “offline” on computer consoles like Sony's playstation, and on personal computers.
“There hasn’t really been a true football experience for a NFL fan who is looking for an alternative,” said Jeffrey Anderson, chief executive at Quick Hit.
