“Stripping out the effects of major one-off events, an underlying trend of steadily rising spending is emerging,” said Julie Clark, UK head of sport, at PricewaterhouseCoopers LLP.
Gate receipts will expand from $43.2bn in 2009 to $49bn in 2013 and remain the largest component of the market.
Sponsorship will be the fastest-growing sector of the industry, increasing value from $29.4 billion in 2009 to $35.2 billion in 2013.
Media rights will grow from $23.1bn in 2009 to $26.7bn four years later.
“Long term contracts will to some degree insulate media rights from the downturn, and as a result media is the only category where spending for ongoing events increased in 2009,” said Clark. “However, weak conditions in the advertising market have been limiting renewal increases since then.”
