MeetTheBoss.TV secured a rare interview with the man charged with making reality of Barça’s strapline, ‘més que un club’ (more than a club).
Unzueta believes the sports industry has evolved “too much” over the last ten years, and that it is indigestion, not starvation, that poses the biggest threat. However he believes Barcelona has adapted well, with a strong and clear direction, and invested in strong assets.
“Stadium development has been key. A stadium is no longer a place where teams play, or athletes run, they are venues to hold big concerts and social, cultural activities,” says Lander. “This has been a big revenue growth for us. F.C. Barcelona is more than just a football club. It’s a theme park, we have an arena, several pitches and a stadium; we even have an ice hockey rink.”
Click below to view the video interview.
