The ‘Silver Arrows’ all-German team of Michael Schumacher and Nico Rosberg stands fourth in the current constructors' world championship.
"Mercedes-Benz has a long tradition within Formula One and the MERCEDES GP PETRONAS Formula One Team is an exciting new team that will be hugely successful," said Philipp Hasenbein, CEO of Sportfive Germany.
"The team is globally recognised but it has a particularly strong following in Germany because of the ownership by the country’s premium car brand Mercedes-Benz and having three excellent German drivers. This gives sponsors and partners a very attractive package overall and we are pleased to be acting as the team’s agent in the German market."
The partnership has initially just been signed for the current year.
