SportBusiness.com

London preparations for SportAccord continue with agency appointment

The Greater London Authority has appointed London-based agency brandmeetsbrand to find sponsors and partners for the SportAccord Convention taking place in the city in April 2011.

brandmeetsbrand will be looking for sponsors as well as partners to provide transport, and to support the opening ceremony.

Over 1,500 sports officials and business people from more than 60 countries are expected to attend the event. This year's SportAccord convention is currently underway in Dubai.