The draft, in which the 32 NFL teams pick from the newly eligible college players, this year expanded from a one-day to a three-day format, and had its first three rounds aired in prime time across April 22 and 23. The seven-round event was concluded on the afternoon of April 24.
ESPN had an average 3.7 million viewers for its first 14-and-a-half hours of coverage on ESPN and ESPN2, a 27-per-cent increase on the 2009 draft.
