Euroleague Basketball joins European football giants Manchester United and Barcelona, and Greek basketball club Maroussi BC on Turkish Airlines' sponsorship roster.
Under the latest deal, the company will sponsor the Euroleague Basketball's season-ending Final Four competition, which takes place in Paris on May 7 and 8. Turkish Airlines is Europe's fourth-largest airline by number of passengers carried – 25.1 million last year – and its business includes flights to the four homes cities of this year's Final Four teams - Athens, Barcelona, Belgrade and Moscow.
