SportBusiness.com

MP & Silva adds Croatia ATP to tennis portfolio

International sports agency MP & Silva has acquired the worldwide media rights for the ATP Studena Croatia Open Umag in a multi-year deal.

The deal covering all platforms, including satellite and cable television, terrestrial free-to-air television, IPTV, mobile television, mobile, and internet and broadband.

“Croatia is home to many top-seeded players such as Goran Ivanišević, Ivo Karlović, Marin Čilić, Mario Ančić and Ivan Ljubičić, who have not only made their mark in the illustrious history of tennis, but are also gaining worldwide recognition for their recent successes,” said Andrea Radrizzani, MP & Silva Group CEO.

“Celebrating its 21st anniversary in 2010, the Studena Croatia Open Umag has become a prominent fixture on the ATP World Tour circuit, and we are honoured to be responsible for distributing and marketing this distinguished event.”

The 2010 Studena Croatia Open Umag 2010 will be held from July 26 to August 1.

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