Bloomberg will broadcast live race coverage, as well as feature material and highlights.
“The series features cars that some of the audience will be familiar with as their own road cars,” said Stephane Ratel, chief executive of SRO Motorsports Group, the series' promoter. “Seeing them in full GT1 trim, driven by the best sports car drivers in the world, at some of the world’s greatest race tracks will have an added resonance and excitement.”
Bloomberg Television has also agreed a deal to show live coverage of the FIA GT3 European Championship series.
