The re-branding was announced in November 2009 by the channel's owner Constantin Medien, to bring it into line with the company's existing online sports portals. The DSF brand was 17 years old.
Constantin say the television channel will increase live sports coverage by 10 per cent this year, to over 1,150 hours, and add 20 new sports programmes to its schedule, particularly targeting football, motor-sports, and golf fans. The channel has recently added new rights including the 2010 ice hockey World Championship, which takes place in Germany in May.
