Bloomberg reports that an average 4.94 million viewers watched on ESPN, beating the previous record of 4.76 million for the 2008 US Open playoff between Woods and Rocco Mediate. The opening day of the Masters was watched in 4 per cent of US households, up 47 per cent on last year.
ESPN had the exclusive broadcast rights for the first two day's play, with free-to-air operator CBS showing the final two rounds, on Saturday and Sunday.
The competition was won yesterday by US golfer Phil Mickelson. Tiger Woods tied fourth place with South Korea's KJ Choi.
