Total attendance at the matches was 1,054,654, while the total television audience across all matches was estimated to be 125 million, with three mathces drawing viewerships of over 10 million - France v Ireland, Wales v France, and France v England. The report emphasises the popularity of the Friday night scheduling of the France v Wales match – it attracted a full house at the Millennium Stadium and an estimated 10.5 million television viewers.
England received the biggest economic benefit from the tournament, with a $132.82 million boost, followed by Ireland with $123.06 million, then France, $122.1 million, Wales, $109 million, Scotland, $94.56 million, and Italy, $51.27 million.
Rugby participation is increasing in the Six Nations, the report also says, with increases since 2007 for Italy put at 36 per cent, for Ireland 33 per cent, Scotland 32 per cent, France 22 per cent, Wales 10 per cent, but England only by 5 per cent.
The report was prepared for Mastercard by the Centre for the International Business of Sport (CIBS). Mastercard is a sponsor and is the official payment system of the Rugby World Cup 2011.
