Agreements with Telekom Malaysia and Turkish Airlines were announced earlier in the week. Reuters reports that the companies join other overseas partners of the club including Saudi Telecom Co., India’s Bharti Airtel Ltd. and Hutchison Telecommunications International Ltd.’s 3 Indonesia subsidiary. The sponsorship strategy is being driven by the Manchester United's London-based commercial unit.
“The partnership with MTN is a very important step in the club’s plan to get closer to its family of fans based all over the world,” said David Gill, United’s chief executive officer.
“With one of the most diverse support bases in world football, South Africans football fans from all walks of life can identify with Manchester United,” saidVeli Mabena, general manager of brand and communications at MTN South Africa.
