SportBusiness.com

French gaming monopoly strikes deal with LFP

Française des Jeux, the French state lottery and gaming company, has agreed a two-year partnership deal with the Ligue de Football Professionele, covering the 2010-11 and 2011-12 seasons.

Française des Jeux, which offers betting on football, as well as other sports and lottery games, will use the partnership to launch a new betting game.

The deal covers matches from the top-tier Ligue 1, second-tier Ligue 2, and the League Cup, and there will also be deals with individual clubs.