The inaugural award, delivered jointly by SportelAsia and Eurodata TV Worldwide, is presented to the sport event delivering the highest ratings worldwide in 2009 across at least 3 different countries.
The other nominees were basketball’s 2009 FIBA Asia Championship and football’s 2011 AFC Asian Cup Qualification.
The award was revealed during the opening party of SportelAsia in Singapore by David Tomatis, Chief Executive Officer of Sportel, and Florent Simon, Eurodata TV Worldwide Sport Manager.
Médiamétrie-owned Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.
