The report, produced by IFM Sports Marketing Surveys, shows reported sponsorship deals in the sports market rose 15 per cent in 2009 compared to 2008 whilst the number of withdrawals remained stable at 8 per cent.
Sport dominated the sponsorship sector with 88 per cent of all deals in both in terms of number reported and value.
“Sponsorship as a marketing discipline gives an excellent return on investment. Both rights holders and sponsors are working together more to maximise this return – the figures in the TWSM annual review are very encouraging for the future,” said Nigel Geach, director of IFM Sports Marketing Surveys.
The economic climate was reflected however with fewer deals over $10 million reported in 2009.
