Bloomberg reports that the audience is limited to a few reporters, and Woods will not take any questions.
“Classic Tiger, too much controlled,” said Mark Paul, president of New York- based MGP & Associates PR. Paul added that Woods had stymied himself by refusing to answer questions or call up until now.
“He undermines his own credibility,” said Howard J. Rubenstein, whose PR company has represented News Corp chairman Rupert Murdoch and New York Yankees baseball player Alex Rodriguez. “He can’t look like he’s ducking by failing to answer questions.”
Mike Sitrick, chairman of Los Angeles-based crisis firm Sitrick Brincko Group – which is advising Toyota dealers on PR strategies following the recalls of its faulty vehicles – said he would have tried to “humanize” Woods by having him sit for an extended interview with a news program and a magazine.
“That way the public could see him apologizing at home, with his children and wife, if possible,” said Sitrick.
