SportBusiness.com

WRC cashes in with FxPro

Retail broker FxPro has signed as a sponsor of the World Rally Championship, becoming the Official Forex Trading Partner of the series in a three-year agreement running to the end of 2012.

The deal was brokered by WRC promoter North One Sport. FxPro will have branding and marketing rights at selected WRC events, and will be represented at event by promotional team the FxPro Girls.

“FxPro and WRC share great brand values of quality, dynamism, and speed of delivery," said Denis Sukhotin, Chairman of FxPro. "As a result, all of us at FxPro are delighted to partner with WRC’s prestigious global sporting events. We look forward to building on our profile in WRC’s territories and globally online in our key international markets, through strong brand exposure and marketing calls to action.”

Simon Long, chief executive of of North One Sport said: “FxPro’s commitment to delivering excellence via the very latest digital innovations mirror our own aspirations to retain our position at the very forefront of advanced technologies. We are delighted to welcome them to our family of sponsors.”

FxPro also sponsors the Virgin Racing Formula One team.