The programme features a range of events tailored to meet the needs of sponsors, agencies and rights holders. February 25 will host Future Trends, a morning forum “devoted to understanding the impact emerging consumer behaviour patterns have on brands.”
Future Trends will feature a keynote session from Tom Savigar from The Future Laboratory and will be followed by a panel of senior sponsorship experts discussing emerging phenomena such as "Brandtocracies and Prohibition Culture" that are shaping consumer behaviour.
“As we move into the ‘10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be based on conversation, creativity and collaboration,” said Savigar.
“Meanwhile, brands that acknowledge the social, ethical and environmental concerns of consumers today, and address these in an economically compelling, solution-oriented package will be seen as creative and desirable.”
To find out more about ESA Knowledge contact ESA on +44 (0) 20 8390 3311 or visit www.sponsorship.org/knowledge.asp
