The nominees listed below will now go forward to the main judging panel, headed by Chairman and BBC broadcaster John Inverdale, who will decide the winners in each of the 14 categories. The results will be announced at the star-studded Awards ceremony on May 13 at Battersea Evolution in front of 1,400 industry representatives.
The nominees are as follows:
Sport Governing Body of the Year
• British Triathlon
• England & Wales Cricket Board
• Premier League
• Premier Rugby
• Rugby Football Union
• UK Athletics
Best Integrated Sport Marketing Campaign
• adidas - Me, Myself
• British Gas - Principal Partner of British Swimming
• NBA - Take to the Courts
• Nike - Show Your 5
• Powerade - Official Sports Drink of the RFU & WRU
• Umbro - From Icon of English Football to Icon of English Culture
Best Sponsorship of a Team or Individual
• British Gas - Principal Partner of British Swimming
• Coca-Cola - Coke Zero Presents: Wayne Rooney's Street Striker
• HSBC - Principal Partner Sponsorship of the 2009 British & Irish Lions
• Powerade - Official Sports Drink of the RFU & WRU
• Samsung Electronics - Sponsorship of Chelsea Football Club
• Sure Men - Flintoff - Unbeatable Protection
Best Use of PR in a Sport Campaign
• Betfair - Fan v Fan Ashes Cricket Campaign
• Eidos Interactive Entertainment - Championship Manager 2010
• ExxonMobil - Oil Painting
• Nike - Lace Up Save Lives: NIKE (RED)
• The Football Assocation - FA Respect Programme
• Umbro - From Icon of English Football to Icon of English Culture
Sport Brand of the Year
• adidas
• Nike
• Premier League
• Umbro
Best Sponsorship of a Sport Event or Competition
• adidas - Flora London Marathon
• Barclaycard - Barclaycard World Freerun Championships
• Bupa - Bupa Great North Run
• Coca-Cola - Coca-Cola Football League Play Offs
• Guinness - Guinness Premiership
• Nicotinell - Helping Football Fans Kick the Habit
The Technological Innovation in Sport Award
• Castrol - The Castrol Rankings
• Kentaro - Live Stream of Ukraine v England 2010 FIFA World Cup Qualifier
• Manchester City Council - Great CityGames Manchester
• Mongoose - Mongoose Cricket Bat
Sport Newspaper of the Year
• The Sun
• The Daily Telegraph
• The Guardian
• The Observer
• The Sunday Times
• The Times
The Community Programme Award
• Derby County In The Community - The Movement
• England & Wales Cricket Board - NatWest Cricket Force
• Manchester United Foundation - Something to Chew On
• SAFC Foundation - Family Learning through Football
• The Cricket Foundation - StreetChance supported by Barclays Spaces for Sports
• The Everton Foundation - "Imagine Your Goals" Mental Health Football Project
Best TV Sport Commercial
• adidas - House Party
• adidas - F50i 'The Spark'
• EA SPORTS - How Big Can Football Get?
• Robinsons - Imagine
• ESPN EMEA - Pledge
• Sky Sports - '...They Know about Sport'
Best Use of Digital Communication in Sport
• adidas - London Marathon WAP Tracker
• Barclays - Barclays ATP World Tour Finals
• England & Wales Cricket Board - The Great Exhibition
• Racing UK & The Press Association - i-Card - The Interactive & Animated Racecard
• Samsung Electronics - Samsung Football.co.uk
• UK Athletics - The Bolt Dance
Sport Agency of the Year
• Fast Track
• Hill & Knowlton
• M&C Saatchi Sport & Entertainment
• Octagon
• Synergy
• Vero Communications
Sport Venue of the Year
• SWALEC Stadium
• The Brit Oval
• The O2
• The Weymouth and Portland National Sailing Academy
• Twickenham Stadium
• Wembley Stadium
Sport Participation Event of the Year
• Birmingham City Council & EDF Energy - EDF Energy Birmingham Half Marathon
• British Gas - The British Gas Great North Swim
• Bupa - Bupa Great Manchester Run
• Greater London Authority & BSkyB - The Mayor of London's Skyride
• Leicester City Council & Leicester Games 2009 - Special Olympics GB National Summer Games
