Generate Events will be under the leadership Sam Moqbel, who has over ten years experience in the creation, production and execution of international events for Coca-Cola, Red Bull, Nike, MTV, Vodafone, NBA and Live Earth.
“Having created the highly successful Drambuie Pursuit and Sanex Beach Soccer events, creating a dedicated events division was the natural next step for us. Our existing expertise in sponsorship strategy, management and PR, complemented with our expanded events offering, will enable us to enhance a client’s sponsorship leverage or create a standalone event,” said Rupert Pratt, Managing Director of Generate Sponsorship.
Sam Moqbel added: “For brands, developing an event that creates a sustainable emotional connection with their consumer can be a challenge. Generate has such a core understanding of their clients’ brand values and sponsorship objectives that working alongside them to develop bespoke events will deliver considerable benefits.”
