The race, formerly known as the Festival Plate, will be broadcast live on UK free-to-air television, on Channel 4.
“We had previously supported a race on Festival Trials Day, but to become a sponsor at The Festival is a real thrill and something of which everyone at the company is very proud,” said Patsy Byrne, Chief Executive of Byrne Group PLC.
Peter McNeile, Cheltenham’s Director of Sponsorship, said: “We’re delighted that Byrne Group PLC is continuing its sponsorship at Cheltenham to back the Byrne Group Plate and I’m sure that one of the most competitive races of the week will continue to flourish under the Byrne Group banner.”
The 2010 Festival takes place March 16 to 19 and this year SportBusiness has teamed up with Cheltenham Racecourse to offer one lucky prize winner a unique VIP experience at this year’s event.
The winner will take a party of four to enjoy a day out at the Festival on Wednesday March 17, including car parking, Club admission, and elegant dining in the premier Horseshoe restaurant which will provide a luxurious base in the heart of the Festival’s vibrant atmosphere. The prize also includes a four course luncheon and afternoon tea, together with a complimentary bar.
The competition is open to everyone (excluding employees of SportBusiness and Cheltenham Racecourse). Log on to: http://www.cheltenham.co.uk/sportbusiness.html to enter your details in the prize draw. The closing date is February 28 and the prize winner will be notified during the week of March 1.
