PricewaterhouseCoopers (PwC) reports thatspending around the 2010 event will rise 3-per-cent, to $153 million, following a 20-per-cent drop in spending around the match in 2009. This year’s figure is still down 27 per cent on three years ago, when the Super Bowl was played in South Florida.
“Spending will once again be constrained by prevailing economic conditions. However, compared to last year, South Florida will benefit from the return of several Super Bowl-related hospitality events, the higher hotel room rates in South Florida versus Tampa, and a larger stadium capacity,” said Robert Canton, director of PricewaterhouseCoopers’ sports and tourism sector, as reported by the Press Association.
