SportBusiness.com

Biathlon to stay on free-TV in Europe

International Biathlon Union events will remain on public-service television across Europe in 2010 to 2014 thanks to a new deal with the European Broadcasting Union.

The EBU acquired the worldwide media rights for IBU events, including the Biathlon World Cup and World Championships.

The EBU said that television audiences for biathlon had doubled in the last four years, and that its coverage of the sport had increased to 1,445 hours last season, from 255 in 1999-00.