Allen will report to FFA CEO Ben Buckley and be responsible for all aspects of FFA media, community and public relations and the local media aspects of FFA’s World Cup bid. Burns, a founding partner of UK consultancy firm Alexander Ross Ltd, will manage all international relations aspects of the Bid from London.
With an increasing level of media, advocacy and communications work to be undertaken outside Australia, the FFA also decided to engage London sport and communications consultancy company Square1 Sports Ltd.
