SportBusiness.com

Soccerex adds MasterCard and ITV to conference agenda

Paul Meulendijk, vice president and head of sponsorship at MasterCard, and Niall Sloane, controller of sport at UK commercial broadcaster ITV, have been added to the list of speakers at the Soccerex European Forum from March 2-3 in Manchester.

The conference programme will feature a UEFA Champions League-dedicated workshop where both Meulendijk and Sloane will discuss how the tournament has become one of the premium entertainment and commercial sports products.

MasterCard has been an official partner of the UEFA Champions League since 1994 and ITV spends around £60 million per season to broadcast the tournament.

Other organisations speaking at the event include ESPN, Arsenal, Wasserman Media Group, AEG Europe, Deloitte and Major League Soccer.

For more information visit www.soccerex.com/europe or call +44 (0)208 742 7100.