“The successful company will be granted the rights and responsibilities in managing all such aspects of the tournament, which is the third biggest sporting event in the world,” the organisers said in a press release.
The press release said the chosen agency would need a track record in running world-class sporting events, “a state-of-the-art information technology infrastructure and adequately trained personnel.”
Campbell Jamieson, ICC General Manager – Commercial, said: “This is an extremely important function of the event and it will be a prestigious contract for the successful agency to win.”
“The ICC Cricket World Cup is the flagship event of the limited-overs game, the ultimate prize. It is a great opportunity for us to market and promote cricket around the globe.”
The World Cup is being hosted by Bangladesh, India and Sri Lanka.
