The partnership is the highest-profile commercial link between betting and a sport that has seen investigations of suspicious wagering as recently as last week.
A portion of each bet made with Betfair Australia will go to Tennis Australia, the non-profit federation that runs the two-week event beginning on January 18.
“The key to managing integrity is giving the relevant authorities complete access. Everything is out in the open,” said Betfair CEO Andrew Twaits.
Steve Ayles of Tennis Australia added that “responsible gambling is part of Australian culture” but the money from Betfair “will go back into developing the sport.”
Last week WTA Tour player Ekaterina Bychkova was suspended for 30 days and fined $5,000 because she failed to report that she had been approached to throw a match.
