Infront will replace IMG as the marketing partner of the four events, with the power to sell all sponsorship and advertising rights. Infront acquired the rights in two concurrent deals with the German Ski Federation (DSV), for the events at Oberstdorf and Garmisch-Partenkirchen, and with the Austrian Ski Federation (ÖSV), for the events at Innsbruck and Bischofshofen.
The rights do not include title sponsorship rights for the wider FIS World Cup, or presenting, data and timing sponsorships.
The new deal runs for four seasons, until 2013-14.
