The new identity reflects ISC’s membership of the North One group of television production companies which took it over in 2007.
North One Sport is the WRC’s first official promoter, under a contract beginning this season, charged with improving the product and extending its reach and appeal.
“The change to North One Sport marks the dawn of a new era following our appointment as the inaugural Championship Promoter for the FIA World Rally Championship,” said Simon Long, Chief Executive of North One Sport Ltd. “Many people still associate ISC with the past and this transition provides us with the opportunity to look forward with a more relevant corporate identity.”
The North One group has worked with many major sports properties, including Italian Serie A, the NBA Finals, the Rugby World Cup, Formula 1, and the Isle of Man TT.
