SportBusiness.com

Paras Pharma sponsors IPL's Royals

Indian health products brand Paras Pharmaceuticals Limited will next season replace Ultratech Cement as the main sponsor of Indian Premier League (IPL) team the Rahasthan Royals.

Royals' kits wll bear the logo of Paras brand Moov, the company's flagship pain relief product.

Asian Sponsorship News reports that Paras paid 100 million rupees to sponsor the Royals' in the inaugural IPL season.

The next IPL season begins in April 2010.