The Ivy League universities, made up of Brown, Columbia, Cornell, Harvard, Princeton and Yale universities, the University of Pennsylvania and Dartmouth College, have historically been reluctant to commercialise their sports teams. However they are launching new four-team tournaments to decide which of them get into the National Collegiate Athletic Association Division I men’s and women’s lacrosse tournaments, and they do not have a budget to pay for the television production of the tournament matches. The cost is around $50,000.
Bloomberg reports that Ivy League executive director Robin Harris said: "the sponsor’s money essentially goes to pay the television production costs, and we’ll get some ads to sell during the broadcast.”
