Real Madrid received the status at the Superbrands Spain event, alongside other top brands Google, Heineken, L’Oréal Paris, Bimbo, Samsung and Campofrío.
The status is awarded by a council made up of branding experts, marketing directors from major Spanish companies and the directors of the marketing departments of Spains three biggest business schools. The winners were chosen out of 1,500 brands considered.
Other European football clubs to have received Superbrand awards in their own countries include Bayern Munich, Chelsea, Liverpool, Juventus and Benfica.
