SportBusiness.com

Globalisation the theme at 2010 SportAccord Convention

The geographical spread of sport's importance and impact will be the focus of the 2010 SportAccord Convention's conference session.

Speakers at the event will include Eduardo Paes, Mayor of Rio de Janeiro, host city of the 2016 Olympic Games; HRH Princess Haya Bint Al Hussein, President of the International Equestrian Federation (FEI); FIFA President Sepp Blatter and Sheikh Amhad Al-Fahad Al-Sabah, President of the Olympic Council of Asia.

Among the heavyweight topics that will be addressed by the speakers through conference sessions will be Sport in the Middle East; The Role of Sport as an Agent of Social Change; Sport`s Role as a Leader in Sustainable Development and Making Sponsorship Work Through Thick and Thin; The Autonomy of Sport.

The venue for the Convention is Dubai, itself a symbol of globalisation, and the first Middle East venue to host the event. The Convention takes place April 25 to 30 the spectacular Atlantis The Palm Resort.