According to Bloomberg, the last primetime advertisement featuring the golfer was a 30-second Gillette advert on November 29. Woods also was absent from advertisements on a number of weekend sports programs, including NFL games, Nielsen said.
The 33-year-old golfer, who earns over $100 million annually from endorsements and tournaments, has seen his reputation with the public plummet following reports of infidelity. Woods released a statement on December 2 saying he let his family down with “transgressions”.
Fifteen different advertisements featuring Woods have appeared during primetime slots since the beginning of June. Many companies had stopped running as the PGA golf season ended however a Gillette advert featuring baseball player Derek Jeter is still running.
“His sponsors will attempt to limit his face time,” said Andy Donchin, director of media investments at advertising agency Carat North America. “The best thing he can do is get back on a golf course.”
Woods has endorsement agreements with Accenture, Nike, Pepsi-owned Gatorade, Tag Heuer watches, Electronic Arts and Gillette.
