Pure Life will take over the sponsorship from another of the Nestlé Waters brands, Vittel, which has been the official marathon water for the past 11 years.
“We want the race to be a successful family friendly race, so it’s great to have Nestlé Pure Life on board encouraging families to be active and adopting a healthier lifestyle together,” said David Bedford, London Marathon race director.
The change of water sponsorship mirrors the London Marathon title sponsorship switching from Flora to Virgin.
