As well as working at IMG, Masquelier also sits on the board of golf’s European Tour and chairs the board of sports new agency SNTV.
One of the parts of the business that Masquelier will be responsible for is IMG Sports Media Production, led by Managing Director Graham Fry.
IMG Chairman and Chief Executive Ted Forstman said: "Michel has built a great network of highly competent and effective sales executives around the world. He has delivered outstanding results and he has been a terrific help to me since I bought the company. In a word, Michel is a star."
