The deal further boosts SKY Italia’s rugby portfolio which also includes the Six Nations from 2010, the Tri Nations and the Heineken Cup.
"This agreement confirms our continued commitment towards Rugby, a sport to which popular attention is strongly increasing in Italy. Having broadcast Rugby World Cup 2007, we are proud to be broadcasting Rugby World Cup 2011 in High Definition, enriching the coverage for viewers," said Tom Mockridge, SKY Italia CEO.
"The acquisition of the Rugby World Cup 2011 broadcast rights further enriches the suite of major sports events broadcast by SKY Italia, including the RBS Six Nations, the next four Olympic Games and FIFA World Cup 2010 and 2014."
The Rugby World Cup 2007 in France reached a global television audience of 4 billion. The 2011 event will be the seventh edition of global showpiece event and kicks off when hosts New Zealand face Tonga in the first of 48 matches on September 9, 2011.
