Perform will design and develop FIM’s official broadband video website, showcasing content from all motorcycling disciplines governed by the Federation. There will be a combination of live and VOD content, including footage from latest events and FIM’s extensive video archive spanning over 10 years.
“This is an important partnership to help drive interest in FIM disciplines and motorcycling as a whole, giving fans around the world access to an unprecedented motorcycling video library,” said Perform’s joint-CEO Oliver Slipper.
“Perform’s experience with managing digital solutions for numerous international sports federations and governing bodies and the quality of FIM’s content will expand the reach of the FIM brand and events, increase the level of user engagement and attract new fans globally. As a part of this project, we will also look to generate significant commercial returns from FIM’s digital content rights through advertising, sponsorship and subscriptions.”
Perform will also market and commercialise the site to reach a broad base of motorcycling fans across Road Racing, Motocross, Trials, Enduro, Cross-Country Rallies and Track Racing.
