The deal was brokered by the Infront Sports & Media sports marketing company.
Bet-at-home.com’s sponsors rights include board and floor advertising at matches, the rights to conduct on-site promotional activities, and having its logo on the event’s website.
Bet-at-home.com has previously sponsored the EHF Champions League and the International Handball Federation’s World Championship.
“As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage,” said bet-at-home.com CEO, Jochen Dickinger.
