SET Max will have 10 associate sponsors, of which eight have already been signed, including Pepsi, Samsung, LG and Hyundai. Last year, the channel had decided not to have any category exclusivity, to get more advertisers on board. This meant, for instance, LG and Samsung could both advertise on the same property.
“We have witnessed substantial growth in revenues. Brands have realised the potential of IPL and have come on board way in advance,” said Rohit Gupta, President of Multi Screen Media (the parent company of SET Max).
The channel has signed two co-presenting sponsors, Vodafone and Videocon, for around Rs 55 crore ($11 million) each.
