CAA Sports represents more than 500 athletes, coaches, broadcasters, and sports personalities. It also works in the areas of corporate marketing, broadcast rights, and sports sponsorship.
Kenyon will join CAA Sports’ leadership team and will be responsible for guiding the agency’s growth in areas of athlete representation, endorsements, sports properties for sales and sponsorship, media rights and corporate consulting. Kenyon will also develop CAA Sports’ London operations.
“I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture, which enables them to work effectively across a wide and exciting range of clients, both individuals and companies,” said Kenyon.
“In a short period of time and in an increasingly competitive environment, CAA Sports has established itself as a leader in U.S. sports and I look forward to helping grow its international presence and creating new opportunities for the agency and its clients overseas.”
As chief executive at Stamford Bridge Kenyon built Chelsea into a global brand and spearheaded the renegotiation of its multi-million-dollar shirt sponsorship deal with Samsung.
