SportBusiness.com

MP & Silva wins Serie A international rights

International sports media company MP & Silva has acquired the international Italian Serie A media rights for the 2010-11 and 2011-12 seasons.

The rights, awarded by the Italian Football League (Lega Calcio) after a competitive tender process, cover all platforms including television, internet and mobile. At the assignment of the rights, the twenty Serie A clubs voted with a 18-2 majority in favour of MP & Silva.

MP & Silva president Riccardo Silva said: “Since 2004 Serie A has been our flagship property, thus we are glad to have confirmed those rights also for the next seasons”.

The agency’s current international football portfolio also includes the English Premier League in Japan and Vietnam, French Ligue 1 (across a number of Asian territories), Major League Soccer (worldwide) and Arsenal TV (worldwide excluding UK).