The Wall Street Journal reports that the deal will run for three years, and will aim to step up Liverpool’s profile in Asia.
“Given 188bet’s presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations,” said Liverpool’s commercial director, Ian Ayre. “Given 188bet’s presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations.”
The deal follows similar sponsorships agreed recently by 188bet with Chelsea, Aston Villa, Bolton Wanderers and Wigan Athletic.
