The convention will bring around 1,500 sports officials and businessmen to the city over six days in April. In a press release, the organisers of the event said it would initially contribute over £3 million to the city’s economy.
London Mayor Boris Johnson said: “This is a truly fantastic opportunity for the capital. Delivering a legacy for London after the Games is crucially important and SportAccord will now play a significant role in helping us achieve this. Sport is at the heart of this great city and I am looking forward to welcoming all sports leaders, IOC members and Olympic bidding cities to London in 2011 to give them a taste of what’s in store for 2012 and after.”
