Indian Premier League (IPL) CEO Sunder Raman said that a meeting took place in Hyderabad earlier this week with board representatives of various countries and a variety of sports broadcasters.
According to Indiantelevision.com, the meeting was attended by David Collier from the English and Wales Cricket Board, Gerald Majola from Cricket South Africa and James Sutherland from Cricket Australia. They have all agreed to help fund a joint-initiative with the BCCI. Representatives from ESPN Star Sports (ESS), Sony and Taj Television were also present.
"The music industry had also come together and formed a coalition to protect their rights. What we will be doing is similar. Our efforts have the backing of the ICC who wants to do its best to protect the interests of the sport at large. It is not just a question of the IPL being affected. We are looking at the larger picture," said Raman.
The initiative will target three areas of copyright infringement: trademark infringment, internet piracy and footage violation. IPL chairman Lalit Modi had earlier raised the issue of news channels using footage beyond what was allowed.
