Tata Motors, HP, Perfetti, Gillette and Intel are all associate sponsors of the series while telecoms opertor Tata DoCoMo is co-presenting sponsor.
However Neo Sports Broadcast head of marketing Abhishek Verma said the broadcaster has sold only three-quarters of sponsorship inventory for the series, according to Indiantelevision.com,
"Discussions are going on with the other companies to extend their contract. We are looking at two more sponsors who could be season partners," said Verma.
