SportBusiness.com

Bauhaus sponsors FIS World Cup Skiing events

The Infront agency was the architect of a new sponsorship deal between German DIY chain Bauhaus and the Fédération Internationale de Ski covering Ski Jumping World Cup events.

Bauhaus will be title sponsor of the events from 2010. The company will also have branding on event bibs and at start and finish areas.

Bauhaus is already an active sponsor in the winter sports sector. It had deals with the 2009 Alpine and Nordic Ski World Championships, and has also sponsored the ice hockey World Championship and the bobsleigh and skeleton World Championship. All these deals were also brokered by Infront.