The agreement, which was signed after a “lengthy tender and negotiations process”, covers worldwide rights from 2010. Live coverage of all 13 major Tour events will be produced from the semi-final stage onwards.
Sunset & Vine is also a player in the partnership and will provide production and distribution expertise to the venture.
“We are extremely excited about the opportunity to work with the PSA on production, distribution and sponsorship opportunities,” said Marcus Luer, Group CEO of TSA. “I personally believe the sport has tremendous potential and the partnership is structured in such a way that it allows us to bring our full set of skills and services to the party and over time take the product to completely new levels.”
The 2010 Tour begins on January 18 2010 with The Tournament of Champions at the Grand Central Station in New York.
