The agreement will play a central part in the PSA’s wider strategy of delivering more content for its members and increasing access to the game.
‘Squash TV’ will also provide video content including highlights, full match downloads, behind the scenes features and interviews. The revamped website will provide player rankings, statistics and a more user-friendly design.
"Harnessing the power of digital media is critical to captivating an audience today and we’re really excited about capitalising on such opportunities," said Alex Gough, CEO of the PSA. "Squash is a major global sport, played by over 20 million people around the world, and we want a user friendly, genuinely engaging website that reflects this.
"The new, cutting edge website will have the power to take the game to new audiences across the world for the first time. Video-streaming major Tour events on the website will, for example, give people access to the pinnacle of the game. Fans will be able to interact with professional squash on a new level, whilst also giving the PSA a transformed communications channel."
Discussions are also underway for Perform to provide global production services for some of the PSA’s smaller tournaments not currently being covered for TV broadcast, with a view to streaming them exclusively live online.
